So, knowing what it won't entail... what will be talked about? According to unnamed sources, Apple SVP of Internet Software and Services Eddy Cue is reportedly involved. For those unaware, Cue is responsible for a sizable chunk of Apple's media units, not the least of which include the App Store, iBookstore, iTunes Store and iCloud. Sadly, details outside of that are few and far betwixt, but you can bet we'll be keeping an ear to the ground for more -- even if it's smack-dab in the middle of a Sony CES keynote. Cough.
Update: TechCrunch is reporting that it'll focus on the publishing sector, with no new hardware whatsoever on tap.
Update 2: Clayton Morris has chimed in and confirmed that it'll be related to iTunes.