Cobra Electronics unveils Cobra Tag G5 ahead of CES

Brad Molen
B. Molen|01.06.12

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Cobra Electronics unveils Cobra Tag G5 ahead of CES
In advance of the official start of CES 2012, Cobra Electronics has introduced a follow-up to its Cobra Tag dubbed the G5. The latest iteration of the Tag, which is a bluetooth device that pairs up to your phone and triggers alarms of your choosing when the two items become separated, now takes advantage of the Bluetooth 4.0 Low-Energy standard. This means the Tag will now offer more than six months of use before requiring another charge, and is interoperable with the Bluetooth 4.0-capable iPhone 4S in addition to its usual list of Android devices. Cobra expects to begin shipping the G5 sometime in Q2, and will maintain its predecessor's asking price of $60. Look below to read the full press release.

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Cobra Electronics Unveils Cobra Tag™ G5 at 2012 International CES

New Loss Prevention System for Personal Valuables Features Six Month Battery Life

CHICAGO, IL-January 9, 2012: Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced it will unveil the new Cobra Tag G5 to press and attendees from around the world at the 2012 International CES. This exciting new loss prevention system has already been recognized by the CEA with a prestigious International CES Innovations 2012 Design and Engineering Award. Cobra is showcasing Cobra Tag G5 and the rest of its award-winning product lineup throughout the duration of the CES conference at Booth #9839 in the Central Hall in the Las Vegas Convention Center. The 2012 International CES event runs January 10-13, 2012.

Cobra Tag G5™ – the Intelligent, Affordable Personal Loss Prevention System
Occasionally misplacing smartphones, keys, handbags and other essentials is a frustrating and oftentimes costly fact of life for most people. Cobra Tag G5, powered by PhoneHalo technology, is a highly affordable loss-prevention system that solves this vexing problem by warning users that they are about to leave their valuables behind. The system consists of a small, sleek key fob device paired with a free companion smartphone app. The system uses Bluetooth® wireless technology and a separation alarm to link the user's valuables to their smartphone-ensuring Cobra customers never leave their valuables behind. The system monitors the distance between the phone and tagged items and produces an audible alert if they become separated.

The new Cobra Tag G5 is a Bluetooth Smart device that takes loss prevention to a whole new level by leveraging the benefits of the new Bluetooth v4.0 Low-Energy (BLE) standard. Among its host of powerful new capabilities, Cobra Tag G5 offers:

- Bluetooth Smart Battery Life – Cobra Tag G5 lasts more than 6 months without charging. The new smartphone app monitors the device's battery life and will alert users when their battery is running low and their device needs to be recharged.
- iPhone® 4S compatibility – Cobra Tag G5 is interoperable with new and future smartphones equipped with Bluetooth v4.0.
- Notification Radius – Both the Cobra Tag G5 unit and the smartphone can be set to alert the user when leaving their items behind, and offers bi-directional protection.
- Finder – The phone or tablet device can be used to find the user's tagged objects through an audible alarm triggered in the app. The user can also use the Cobra Tag G5 device to cause their phone to ring.
- Automatic Geo-Tagging – The Cobra Tag G5 automatically records the last know location of their valuables and provides the owner this information through the app, email, social media, and the web to easily recover their items.

Pricing & Availability:
The new Cobra Tag G5 is expected to be available nationwide in Q2 with a MSRP of $59.95.
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