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MasterImage 3D touts 720p glasses-free 3D smartphone display, WUXGA tablet panel

MasterImage 3D touts 720p glasses-free 3D smartphone display, WUXGA tablet panel
Darren Murph
Darren Murph|January 6, 2012 1:58 PM
3D had its way with CES 2011, and despite throngs of consumers who could not possibly care less, it looks as if the third dimension will be doing its best to seem important at this year's gala, too. MasterImage 3D has just announced that it'll be showcasing a pair of new panels here in Las Vegas, with both relying on cell-matrix parallax barrier technology to pull off the "glasses-free" effect. Up first is a CMI-rivaling 720p HD 3D display meant for 4.3-inch smartphones; given the popularity of the EVO 3D, we're guessing it won't take HTC too long to snap a couple of these up in a bid to concoct an equally successful successor. Over on the tablet front, there's a 10.1-incher with a native WUXGA (1,920 x 1,200) resolution, but there's no word yet on any OEMs selecting it for use on their next slate. We're told that all of the demos given will rely on Texas Instruments' OMAP4430 and OMAP4460 mobile processors, and not surprisingly, Android will be the OS underneath. We'll have a gander once the show floor opens up, but something tells us it'll look precisely like every other glasses-free 3D application: subpar.
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Masterimage 3D Launches HD 720 and WUXGA Glasses-Free Mobile 3D Display Technology

Demonstration of Company's Industry-Leading Cell-Matrix Parallax Barrier Technology for a 4.3" Smartphone and 10.1" Tablets will be Shown at the Consumer Electronics Show

HOLLYWOOD, Calif., Jan. 6, 2012 /PRNewswire/ -- MasterImage 3D, one of the fastest growing 3D solutions providers in the world, today announced it has launched glasses-free HD 720 resolution 3D display for a 4.3" smartphone and WUXGA (1920*1200) resolution 3D display for a 10.1" tablet. A demonstration of the technology, showcasing a first-look at premium 3D content streamed through MasterImage 3D Media's embedded portal and media player, will be shown at the Consumer Electronics Show (CES) in Las Vegas next week in the MasterImage 3D booth (South Hall, lower level, #21727).

All demonstrations feature MasterImage 3D's Cell-Matrix Parallax Barrier with smart multicore OMAP4430 and OMAP4460 mobile processors from Texas Instruments Incorporated (TI), Chimei Innolux (CMI) TFT panels and the latest Google Android operating system.

Cell-Matrix Parallax Barrier Technology is MasterImage 3D's proprietary solution that is invented, patented and mass-produced as the leading technology in glasses-free 3D display. The technology provides brighter images, lessened crosstalk, reduced moire effects (or rippled appearance) and the widest possible viewing angle.

Units being shown at CES by MasterImage 3D will run content from MasterImage 3D's content portal and 3D Media Player, an embedded digital 3D mobile storefront providing MasterImage 3D display partners with streaming premium 3D content and secure e-commerce fulfillment.

Content presented on MasterImage 3D glasses-free 3D technology:
3D Movie Trailers (including Dr. Seuss' The Lorax, Universal Pictures/Illumination Entertainment)
National Geographic (U2 3D, Sea Monsters 3D; Flying Monsters 3D)
Red Bull Media House North America, Inc. (The Art of Flight with Venture 3D)
Handpicked playlists of 3D videos on YouTube
Animated Book (HarperCollins)- Fancy Nancy and Splat the Cat (3D conversion by Venture 3D)
2D to 3D conversions (Harold Lloyd's Safety Last by Legend3D)
Independent Shorts (Digital Revolution Studios)
Music Videos (AWOLNATION's Not Your Fault – by The Faktion)

MasterImage 3D display technology will also be demonstrated by partners at CES:

TI Wireless: Meeting space N-116 (North Hall)
3D@Home: Booth #13342

"This technology is truly pioneering for the 3D industry. Literally, never before has anyone seen 3D resolution on a smartphone or tablet that looks so compelling and amazingly beautiful and doesn't need glasses," said Roy Taylor, Display EVP and GM, MasterImage 3D. "The ability to view movies, read animated books, take pictures and video clips and play games-all in 3D that's a joy to look at- is an astonishing breakthrough."

Learn more about MasterImage 3D's CES exhibition and partnerships at www.absolutely3d.com.