Steve Jobs approached Leslie Moonves about streaming service, CBS exec says

At this point, it'd be more of a shock if Apple wasn't working on a streaming media service. Still, we're surprised to hear that Steve Jobs was personally involved in trying to corral support from the entertainment industry. CBS CEO Leslie Moonves revealed during a talk at the UCLA Entertainment Symposium that he has spoken with the Apple founder directly about providing content to subscription-based video service, but declined the invitation. Moonves was concerned about how signing on to such a service would impact existing revenue streams, including those from competing properties like Hulu. The CEO allegedly told Jobs at one point, "You know more than me about 99 percent of things but I know more about the television business."

[Photo credit: David Shankbone]