Zynga acquires Draw Something dev OMGPOP for $200 million

Mike Schramm
M. Schramm|03.21.12

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Zynga acquires Draw Something dev OMGPOP for $200 million

And that, ladies and gentlemen, is how App Store fortunes are made. We've posted already about the almost overnight success of Draw Something, an app that has picked up over 30 million downloads and even beaten Zynga at its own game on Facebook. And because everyone knows that Zynga has plenty of cash and just needs as many users as it can get, the check has apparently been written: The company is expected to announce the acquisition of Draw Something's developer, OMGPOP, at a press conference happening in just a bit later on today. All Things Digital says it has indeed been confirmed.

OMGPOP has a few different titles out, as well as a New York-based team of about 40 people. But what Zynga is really after here is the audience -- its games are social, so the more people playing them the better, and with the overnight audience of Draw Something, Zynga can promote its other games quite a bit.

As for OMGPOP, my guess is that the company hasn't had too much success on the App Store until now, and basically decided to get on the money train while it's still in the station. Zynga's known for swooping in fast on deals like this -- if things had gone the other way, and OMGPOP had decided to hold out and try to really monetize the app on their own, odds are we would have seen Zynga try to take advantage of Draw Something's popularity anyway.

At any rate, congrats to the OMGPOP team. Plenty of Draw Something players are groaning on Twitter, and lots of them are hoping that Zynga doesn't ruin what's still a pretty good and clean experience. But you never know -- with Zynga's resources, maybe Draw Something will turn into something even better yet.

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