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YouTube gives live video streamers better production tools, ways to make money

Richard Lawler, @Rjcc
April 11, 2012
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It's been about a year since YouTube took the beta tag off of its live video streams and to celebrate it's flipping the switch on a few new features. One major way to pull in better content is to allow its publishers to profit from it, and now they can either by charging viewers pay-per-view-style or through instream ads. On the backend they have improvements like a guided flow to follow before events go live and real time data breaking down their viewership by geography and format. Finally, Google is also provided Wirecast for YouTube Live free of charge, a bit of software that it says allows partners to do all the production (capture, switching between sources, live effects and overlays and more) necessary for "professional looking" live events. There's more information available after the break, but as long as this means we never have to see another jump cut vlog then we're all for it.

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