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Nintendo confirms that it's selling 3DS at a loss, expects that to change

Brian Heater
April 26, 2012
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Ever since Nintendo slashed the price of the 3DS, there's been plenty of speculation that the gaming giant has been selling the portable console at a loss. The company acknowledged that fact during its disappointing earnings report, stating, "its hardware has been sold below cost because of its significant price cut in the fiscal year ended March 31, 2012," something that's uncharacteristic of the company's past operations. But as with its fairly unfortunate financials, the company plans to turn things around, adding, "Nintendo expects to cease selling it below cost by the middle of the fiscal year ending March 31, 2013."

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