Microsoft's determination to ratchet up the search engine wars just got clearer with a major rethink of Bing that includes a few potshots at Google. While the search results themselves are still prominent, there's now a Snapshot area in the middle that aggregates the common tasks linked to your search, such as booking a hotel room. Bing hasn't avoided the siren's call of putting social networking into search results, putting in both search hits as well as the option of asking friends, but has tucked the results into a social sidebar at the far right. Not surprisingly, Microsoft has already declared it a far better alternative to Google+ in-line results, which it sees "cluttering your results with social updates." You'll currently have to use a desktop web browser to see all the new Bingness, although Microsoft is promising a mobile-friendly update within weeks.
Bing gets big remake with Snapshot, social sidebar, dig at Google (video)
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