revealed this past February, the past several months of NPD reports haven't included Walmart's numbers.
"Our enhanced retail coverage, including the addition of several new retailers, begins with May data released on Thursday, June 14," Riley told me in an email yesterday. While he couldn't supply a list of all of the retailers involved, he told me, "Yes, it does include Walmart."
With any luck, the addition of Walmart to NPD's stable of retailers reporting – which already includes America's largest game retailer, GameStop – will help to thwart claims of NPD being a "very poor indicator of the industry's performance." Then again, between the lack of digital sales accounted for in NPD's monthly report and the urge of publishers to spin poor sales numbers, those complaints likely won't stop anytime soon.
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