Sega Sammy sees losses in gaming sector, StarHorse3 sales continue unabated

Jordan Mallory
J. Mallory|07.31.12

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Sega Sammy sees losses in gaming sector, StarHorse3 sales continue unabated

Sega Sammy Holdings is a ginormous company; one that, on the whole, is doing pretty well for itself, having ended the first quarter of fiscal 2013 in the black to the tune of ¥2.544 billion -- a massive increase over the ¥2.224 billion loss the company reported last year. When broken down by section, however, Sega Sammy's "Consumer Business" segment didn't fare as well as the company's pachinko/pachislot and amusement center-oriented segments.

The Consumer Business division, the part of the company responsible for console and handheld gaming, posted an operating loss of ¥1.559 billion for the three month period ending on June 30, but that's actually up 59 percent from the ¥3.856 billion loss reported for the same period last year. Consumer Business shipped a total of 1.3 million units during Q1, with more units shipping to Europe (700,000) than to the US, Japan and elsewhere combined (400,000 and 230,000 respectively).

Honestly, we think it'd do wonders for Sega Sammy's bottom line if they'd start selling the convertible horse racing loveseats they make for "StarHorse3 Season Ⅰ A NEW LEGEND BEGINS" (above) on their own, or license out the design to movie theaters.
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