Cellcom carries HTC Desire 4G LTE as its first LTE phone September 21st, hopes you'll notice

Good news: Cellcom is offering its first-ever LTE phone on September 21st, in what will no doubt be one of the carrier's biggest phone launches of the year. Only it's not what you think. While Cellcom is indeed picking up the iPhone 5 soon, its major device launch this week is the HTC Desire 4G LTE, its rebranding of Verizon's Droid Incredible 4G LTE. Other than the lack of Big Red badging and apps, it's a match for the mid-tier Android 4.0 handset on the larger (and shared) network. Buying one will even cost the same $150 on contract, or $420 at full price. Much to our relief, though, Cellcom isn't leaving us with one 4G phone per platform. The provider should start selling a relabeled Motorola Droid RAZR MAXX, the $200 RAZR MAXX 4G LTE, at an unspecified point in the near future. Let's hope for better timing with the second wave of releases.

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Cellcom launches its first 4G LTE smartphone

4G network available in more than 370 cities across the US

September 20, 2012 – Cellcom will launch its first 4G LTE smartphone tomorrow. The HTC Desire 4G LTE will be available at all Cellcom retail locations on Friday, September 21.

"The addition of 4G LTE smartphones to our device line-up opens the door for consumers to get faster internet service when and where they need it," said Pat Riordan, president and CEO of Cellcom. "Whether they are using applications, visiting websites, streaming music or downloading video, our 4G customers will have a data and internet experience that is closer to real-time."

Customers can expect a much snappier data and Internet experience, with download speeds averaging 5-12 mbps and upload speeds of 2-5 mbps -- or about 10 times faster than 3G.

Cellcom's 4G LTE network includes cell sites in Green Bay, Sturgeon Bay, Appleton, Oshkosh, Wausau, Manitowoc and parts of Oconto and Marinette Counties. Cellcom customers also have access to 4G LTE in over 370 cities across the United States, including Sheboygan, Madison, Milwaukee, Chicago and Minneapolis. Additional cell sites in Northeast and Central Wisconsin will light up throughout 2012 as the company continues its 4G rollout.

The Motorola Razr Maxx 4G, Cellcom's next Android™ 4G device, will be launching soon. For features and pricing of the Motorola Razr Maxx 4G and the HTC Desire 4G LTE, visit