Amazon adds closed captions to select Instant streams

Amazon is finally catching up to the rest of the streaming industry and adding closed captions to some of its Instant Video selections. For the moment the library of CCed content is pretty slim, with only 169 shows and 74 movies, but we'd expect that to grow pretty quickly. That does put the burgeoning media giant quite a bit behind competitors like Hulu and Netflix, who have been catering to the hearing impaired for some time. For now, captions are only available when streaming from Amazon's website, but the company promises to expand support to "additional devices" soon. For more info check out the Amazon help page at the source and the email notice forwarded to us by a tipster after the break.

[Thanks, Linda]

Show full PR text


Closed captions are now available for select Amazon Instant Video titles streamed on the website. Support for additional devices is coming soon.

Customer feedback like yours is very important in helping us continue to improve the experience of using our digital video service. If you're interested in support for a particular device, please let us know!

Please visit the following link to provide the information we requested:

While browsing or searching the Amazon Instant Video store in your web browser, you can filter your view so that only those videos that include closed captions appear. You can also see the "CC" symbol on the video detail pages for supported videos.

To browse for videos with closed captioning:

1. From your web browser, go to the Amazon Instant Video store.
2. Go to the Movies or TV Shows storefronts.
3. Set the "Subtitles & Closed Captioning" filter in the left-hand column, and then browse the results.

To search for videos with closed captioning:

1. From your web browser, go to the Amazon Instant Video store.
2. Search for a video title or keyword, and then set the "Subtitles & Closed Captioning" filter to display only those videos that both match your search term and include closed captions.

Some foreign language videos are available in both dubbed and subtitled versions. You can find these by searching on "subtitle" in the Amazon Instant Video store.

We look forward to seeing you again soon.