Latest in Camera

Image credit:

NEC outs cloud computing facial recognition service for merchants

Steve Dent, @stevetdent
November 12, 2012
Share
Tweet
Share

Sponsored Links

NEC has launched a $880 per month service in Japan that lets merchants profile customers using just a PC and video camera. The system uses facial recognition powered by the company's cloud computing service to estimate the gender and age of clients, along with the frequency of their shopping expeditions across multiple locations. The firm developed the "NeoFace" tracking software in-house, claiming it was the highest ranked facial recognition system in NIST and that it plans to use it for other services like "intruder surveillance" in the future. NEC added that face data is encrypted so it can't be "inadvertently disclosed," and is strictly to help retailers fine-tune their marketing strategies. After watching the system pick off face after face in the video after the break, we just hope it doesn't go rogue.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The SSC Tuatara has broken 330 mph and shattered a world speed record

The SSC Tuatara has broken 330 mph and shattered a world speed record

View
Now you can use Xbox remote play on your iPhone

Now you can use Xbox remote play on your iPhone

View
Living with TCL's 8-series 4K TV: Quality without paying for OLED

Living with TCL's 8-series 4K TV: Quality without paying for OLED

View
Can Evernote make a comeback?

Can Evernote make a comeback?

View
How to pick the right iPhone 12

How to pick the right iPhone 12

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr