Sponsored Links

Urban Airship to gain Tello's PassTools, look to Passbook

Urban Airship to gain Tello's PassTools, look to Passbook
Steve Sande
Steve Sande|@stevensande|December 4, 2012 3:00 PM

The in-app push messaging company with a fun name, Urban Airship, has acquired a company named Tello that will help Airship to gain a foothold in the creation of passes, loyalty cards, tickets and coupons that work with Apple's iOS 6 Passbook app.

Tello developed a platform called PassTools that makes it simple for small businesses to create their own coupons or loyalty cards after realizing (acccording to Tello co-founder Joe Beninato) "that it was very difficult for people who weren't engineers to build these passes."

The marriage of the two firms should make it possible for Urban Airship to sell Passbook passes to big brands like airlines and chain stores through push messaging services, and then provide local businesses with what they need, which is usually limited to loyalty cards or discount coupons.

Turn on browser notifications to receive breaking news alerts from Engadget
You can disable notifications at any time in your settings menu.
Not now

Tello's a small company -- it has five full-time employees -- and all of the staff will remain in their existing Palo Alto office.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.
Urban Airship to gain Tello's PassTools, look to Passbook