Star Wars: The Old Republic? That's hard to say definitively, but according to Baird Equity Research, BioWare's maiden massively multiplayer voyage is doing just fine. "We view the early success of Star Wars as an indication of a healthy MMO market," said Baird spokesman Colin Sebastian. The firm estimates that TOR has approximately 350,000 peak concurrent users spread across 215 servers (124 in America and 91 in Europe).
That's a far cry from the 491 servers currently in use by World of Warcraft players, and though some analysts and fans expected TOR to compete with Blizzard's subscription king, Cowen and Company says the new title has had "minimal apparent impact" on the market leader.