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Zumba Fitness franchise sells 6M units, Majesco profits


Majesco continues to stave off oblivion, getting lucky with Cooking Mama a couple years back and now living off the sweat equity of Zumba Fitness. The company announced the Zumba Fitness franchise has sold more than 6 million units worldwide, with Zumba Fitness 2 surpassing 1 million sales.

"In 2011, we experienced the successful launch of a brand new franchise for Majesco; Zumba Fitness has quickly become the fastest selling title in the company's history and the world's number one fitness title of 2011," Majesco CEO Jesse Sutton said. "We grew revenues over 65 percent in 2011 ... Zumba Fitness has taken the fitness category by storm, selling over four million units worldwide in its first 12 months, and topping the charts as the number one fitness title of the year in the US and UK."

For the fourth quarter, ending October 31, 2011, Majesco experienced a net loss of $3.9 million, versus a loss of $1.5 million in 2010. For the year, however, Majesco's revenue increased 66 percent to $125.3 million, ending with an operating income of $11.4 million, compared to the $2.1 million loss the prior year.

Majesco could always combine its top franchises for mega profits: Cooking Mama's Zumba Fitness: Work Out & Eat Well.

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