World of Warcraft is entering over seven years of operation and still going strong, enough so that regional advertising campaigns at widespread retailers are an attractive move. WoW has definitely eclipsed the video game market and is instead focusing on attracting new players because, for the most part, a lot of the home team market is dried up. By putting WoW in places where less typical gamers might encounter it, Blizzard has a great chance of attracting new people.
Can we please get the dataminers on this and tell us what size cups these are, as well as the materials used to make them? I love those study plastic cups. I'm waiting patiently.