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Apple features 'communication to protect consumers' in Italy


Apple has apparently complied with a recent ruling by the Italian government that the company did not do enough, when selling its extended one-year warranties in stores, to let customers know that its products already came with a two-year warranty, as per consumer laws there. The company has posted an official message on its website in Italy, designated a "Communication to Protect Customers," that outlines exactly what rights customers have to that two-year warranty, and that the Apple Store pushed its paid warranty onto customers anyway.

It's unknown, however, whether Apple will pay the around $1.2 million fine that Italian authorities have levied against the company for this behavior. This notice could be Apple trying to get out of paying the actual money. So far there's no indication that fines have been paid, or even that the company has changed its tactics in Italian stores. We'll have to see what actions the government takes after this.

Of course, if the government does pursue fines against Apple, $1.2 million is about as "drop in the bucket" as it gets for a company with $98 billion in the bank. If Italian authorities do pursue this further, it might be easier for Apple to just write a check than worry about it for too long.

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