Subscriber numbers lead to a new hope for Electronic Arts stock
It's official: As of yesterday, Star Wars: The Old Republic has 1.7 million active subscribers and has sold 2 million copies. That's good news for fans of the game, but it's also good news for both BioWare and Electronic Arts. Apparently, it's seen as very good news for Electronic Arts, as the company's stock has gone up by 6.1% in the announcement's wake. The stock closed on Wednesday at $18.44 a share and closed today at $19.56, an appreciable gain for the company and a sign of good health.
This is sharp contrast to some of the early analyst responses before subscriber numbers were released, as well as some suspicions that the game was falling after a few first-patch fumbles. Whether the game will rise further or stabilize where it is remains to be seen, but it's certainly making a strong showing out of the gate, and the financial sector is taking note.
[Thanks to Robert for the tip!]
