I met up with the guys behind iBackflip while at Macworld, and was impressed with their passion for design. Their first iBackflip was a pretty straightforward flip-down arm sling for the iPad. Using Velcro, it offered a basic black design and minimal extras. The new iBackflip Somersault, now available for pre-order, is a thoroughly updated version. At $99, I got to see one of the final versions, fresh from their factory.
The Somersault's main feature is the ability to position the iPad in front of you while being securely fastened to your body via an ample sling. The flip-down panel securing the iPad is no longer Velcro, it is a sturdy YKK zipper now, and the iPad is more securely fastened in its own pocket.
In addition to an iPad, the Somersault has room for an 11" MacBook Air, pockets for your headphones, ID, etc. and several loops on the shoulder strap. This is made of durable ballistic nylon in the USA and looks terrific. I can't believe they're only charging $99 for them, but I'm not complaining. Take it from someone who is a bit of a luggage/case nut, the Somersault is an excellent case for your iPad or small computer if you don't need to carry a full backpack and want a great deal on a quality on-the-go style bag.
Check out the designer giving a demo below.