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Analyst calculates Game's loss from not stocking Mass Effect 3


An analyst has estimated the expected loss for financially troubled UK retailer Game being unable to stock Mass Effect 3 (or future EA products) next week. Analyst Mark Photiades of Singer Capital told the Guardian he expects Game to lose £2 million ($3.2M) in profits.

"Working on the assumption that a decent triple A title sells 0.8m-1m titles in the first few weeks of release in the UK and assuming Game has around 20% share, we calculate that by not stocking Mass Effect 3, Game is potentially missing out on around £6m-£7m of revenues in the UK given the title will retail for £39.99," said Photiades.

Ubisoft played some similar hardball with Game recently during the Vita launch. The situation is already dire for Game. Not having product to sell can only make it worse.

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