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Mobile is the fastest-growing segment of social games


The iPad, iPhone and other mobile devices are a growing source of revenue for those selling virtual goods, says a report from Inside Virtual Goods. The report looks at the virtual goods market and tracks sales from mobile devices and social games like those on Facebook.

Though social games will remain the leader with US$2.9 billion in sales expected this year, mobile gaming is on the rise. Mobile virtual good sales are expected to climb to $500 million in 2012, up from $350 million in 2011. And this is just the beginning. "Mobile gaming is still hitting its stride," said Justin Smith, the founder of Inside Network, in an interview with Venture Beat.

While social games tend to attract older females, the Inside Virtual Goods report claims mobile gaming attracts a different audience. Being on Facebook is important, but the social network shouldn't be a games-only outlet. The winner in this market will be the company that can target both demographics by launching on Facebook and mobile devices at the same time.

[Via Venture Beat]

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