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Rdio continues its plans for world domination, focusing on Europe


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Rdio already has a number of stamps in its passport, Canada, Australia, Brazil and New Zealand amongst them. But, the current focus for the streaming music service is Europe, where it's already launched in Germany, Denmark, Portugal and Spain. While we still don't have any solid dates, Scott Bagby, the company's VP of partnerships and internationalization, told paidContent:UK that a pile of new nations are on deck for the coming months, with hopes of covering the entire continent. With licensing deals already struck in the UK, we're pretty confident England will be part of this next batch of rollouts, but Rdio has no intentions of confining itself to the western world. Bagby said in the interview, "we already have a guy on the ground in Asia," so look for the service to go live in a few more locales across the pacific. No time frame was given for the Asian launches but, if the company is serious about establishing a foothold there, it should do so sooner rather than later. As Bagby points out, Rdio is "a couple of years behind others in terms of expansion."

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