In descending order of shares being sold, cofounder Mark Pincus is unloading the most at 16.5 million shares, roughly 15 percent of his ownership of the company. Directors Reid Hoffman and Owen Van Natta come in second and third, selling 687,626 shares and 505,627 shares respectively. CFO David Wehner is selling more than 50 percent of his ownership in the company by offering 386,865 shares, followed closely by COO John Schappert whose 322,350 buyable shares make up nearly 45 percent of his total stake.
It's easy to read into things like this and infer all kinds of assumptions, both positive and negative, about what it means for the company. So instead of doing that, let's all forget the stock market even exists and watch cat videos.