Brightstar Brings Flagship Xperia Smartphones from Sony to the U.S.
MIAMI – April 2, 2012 – Brightstar Corp., the world's largest specialized wireless distributor and a global leader in services and solutions for the wireless industry announced today they will bring the newest Xperia™ smartphones from Sony to the U.S. market. Brightstar's ability to deliver to national and regional operators will ensure devices such as the highly anticipated Xperia NXT series including the Xperia S, Xperia P and Xperia U, will become available to consumers across the country in urban or rural markets.
Brightstar will provide Sony Mobile Communications with various services including forward logistics, programming, reverse logistics with warranty support and customized go-to-market solutions. The agreement will leverage Brightstar's regional and local expertise.
"We are thrilled to expand Sony Mobile Communications' presence in the U.S. with Brightstar, offering a broader range of our Xperia portfolio to consumers," said Paul Hamnett, President of Sony Mobile Communications, North America."
Sony is widely recognized as one of the most prominent entertainment technology brands worldwide, and the Xperia NXT series of devices meet the consumer needs for content integration, placing the smartphone at the center of the four screens they use the most: the television, tablet, computer and smartphone. The Xperia smartphones from Sony are expected to become available through Brightstar's extensive distribution channels this summer.
"Brightstar's ability to serve national and regional operators will enable Sony Mobile Communications to reach a wider audience with its Xperia smartphones," said Marcelo Claure, Chairman and CEO of Brightstar. "We look forward to bringing innovation across the country, especially to underserved communities."
Brightstar's North American distribution network leverages more than 450,000 square feet of warehouse facilities and provides support to tens of thousands of points of sale in the United States.