"Over the last year we have been beginning our transformation of the overseas business, making sure that we are not only bringing East to West content but also sub-developing and bringing content from the West that can propagate to the East," Namco Bandai VP of marketing Carlson Choi told MCV. "In Japan for the fiscal year, Namco Bandai achieved 24 per cent market share. That shows impressive leadership. And we are asking: how do we transfer that leadership position across Europe and the States?"
Among the games shown off last week was just such a Western-originated game: Digital Extremes' Star Trek.