Color founder Bill Nguyen describes the startup's early life as being "in the wilderness," a state, he adds, that can also be used to describe past projects he's helmed (a point we can't exactly argue). Of course, Lala finally found its way -- eventually being scooped up by Apple. And now Color, an app that's already lived through its share of lives, has a big name on its side. The company has partnered with none other than Verizon to help soup up its life-streaming service. The two sides have signed an exclusivity deal that promises to harness Big Red's zippy LTE.
The version of the app which will be exclusively available to subscribers of that carrier brings with it some much welcomed upgrades, including sound and a higher frame rate. Color was pretty insistent that such things weren't key to the app's functionality when it first launched, but it has apparently seen the error of its ways. As Nguyen told us, simply, "we were wrong." Now, thanks to Verizon's 4G technology, it's now able to offer up a product closer to an ideal streaming situation -- a scenario Nguyen apparently decided upon after playing around with a Red camera at CES. The dream now is live HD streaming. More after the break.