this morning's Rovio 2011 financial report, one line stuck out to us as particularly insane: the employee count. Rovio wasn't a very large company before Angry Birds exploded in late 2009, having only produced a couple dozen under-the-radar mobile titles. But by 2011, the need for expansion was clearly there.
Resultantly, employee numbers similarly exploded – from just 28 employees in early 2011 to a whopping 224 at year's end. In case that isn't a dramatic enough statement unto itself, Valve Software employs 293 people, and Valve has quite a few more things to manage. Our biggest fear – a fear that many Rovio employees likely echo – is that the massive upscaling of jobs will result in a massive downscaling should the Angry Birds franchise lose its foothold as king of mobile distractions. Not exactly a new business model in the game industry, unfortunately.
For now at least, Rovio's employing a ton of Finnish devs to craft its bird flingers and related products. Someone's gotta think of these clever marketing vices, you know!