Diablo III isn't going to sell a bajillion copies. Yeah, we don't see a lot of hands there, despite plenty of pre-launch controversies like the real-money auction house, PvP, and developer faux pas.
Blizzard could probably sell cow chips if it branded them with the D3 logo, and the latest evidence of the rabid fan anticipation comes courtesy of Amazon. You see, Diablo III is now the most pre-ordered PC title in the history of the online retailer, according to our bros at Joystiq and a company spokesman. "Today, [Diablo III] became the most pre-ordered PC game of all-time on Amazon.com –- even exceeding pre-orders for Blizzard's own StarCraft II and World of Warcraft: Cataclysm," the spokesman said.