Battlefieldo. The service (dubbed Battlefield™ Premium) would be to Battlefield 3 what Activision's Call of Duty Elite program is to Modern Warfare 3, granting access to "a number of content drops with unique in-game items not available anywhere else," so sayeth the allegedly leaked press release.
"First out is the one-of-a-kind Premium knife and black dog tag," the missive continues, "plus a set of soldier camos, weapon camos, dog tags and Assignments that will make sure you stand out and get more personalization options." Should this all pan out, Battlefield Premium will be officially announced during E3, specifically on June 4. We've reached out to EA for comment and will update if/when we hear back.