"We've got a massive list of AAA content on the way from all of the biggest names in gaming," Fils-Aime said, "that are all proven franchises, all exclusive to our platform, and all coming to stores both in physical and digital formats in the second half of 2012." Accompanying this statement is a slide featuring confirmed eShop/retail releases New Super Mario Bros. 2, Luigi's Mansion: Dark Moon, and Paper Mario: Sticker Star, along with third-party games Kingdom Hearts 3D, Castlevania: Lords of Shadow - Mirror of Fate, Scribblenauts Unlimited, and Epic Mickey: Power of Illusion.
Unless this slide isn't meant to lay out the "massive list of AAA content," we can expect to see all of these games on the eShop alongside their retail releases.
Update: Nintendo added text to the explanation of the slide, to say "refers to first-party titles only" in regards to the dual digital/retail releases. It was just a super misleading slide, then.