38 Studios designer Ryan Shwayder is using his time off to work on his personal blog and share his perspective as a developer. He's revived a series from years ago called MMO Lessons, adding the 37th and 38th entries over the past two days.
His 37th lesson is to create memorable moments. "It is impossible to make every adventure in your game memorable, exciting, and unique," Shwayder writes. "But you can create incredible moments for your players and purposefully distribute them throughout the experience so players experience highs as they play the game."
Shwayder also defends kill quests but says that they usually need context or a twist to keep them fresh and fun: "Kill quests get a bad rap, but there's nothing inherently wrong with them."