Star Wars: The Old Republic free-to-play front. Electronic Arts boss Frank Gibeau recently talked business strategy with GamesIndustry International.
"We're going to be in the business from a long-term standpoint so absolutely we're going to embrace free access, free trial, ultimately some day we can move in and embrace that model," he tells the website. Gibeau also stresses that EA is "really proud of Star Wars" and "really excited about the launch."
He stops short of sounding the death-knell for the subscription model, though. "I don't think subscriptions ever go away, but when you have an IP as broad as Star Wars, we're definitely going to look at opportunities to grow that business and look at different ways of bringing customers in and serving them," he says.