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Image credit: installing gaming center on USS Iowa

Jef Reahard
Save's public relations machine is larger than life. Whether we're talking about the ginormous booth on display at this month's E3 or the full-size tank the company brought with it last year, the maker of World of Tanks, World of Warplanes, and World of Battleships is fond of both spectacle and military hardware.

The firm's latest endeavor ties in with World of Battleships by taking gamers and history buffs on board the USS Iowa, a battleship commissioned in 1943 that took part in almost every major Pacific theater naval engagement during World War II. is installing a gaming center below deck on the Iowa, as well as a "bridge experience" that will simulate an attack by Japanese forces and allow partcipants to defend the ship and fly Grumman F6F Hellcat fighter planes. "Not only is sponsoring a museum and a vet-run organization a good thing, it also naturally clicks and fits within our business mission," explains CEO Victor Kislyi. "That brings us fantastic brand awareness and spreads the word about our company and our products, so it's a very perfect fit. It is business and it is passion for history and historical accuracy. It's a mutually beneficial thing."

Head past the cut for a video interview with Kislyi on the deck of the Iowa.

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