HTC might be over selling it a bit with the top secret stamp, and the foot note sort of indicates that your next One device wont be interpreting Fido's barks. So, really, that only leaves one logical conclusion -- HTC is working on a voice control app. It shouldn't come as any surprise if you've been paying any attention to the mobile landscape these past few years. Google kicked off the party with Voice Actions and Apple gave the speech recognition tech some personality with Siri. Now Samsung has S-Voice and LG has Quick Voice... what's a Taiwanese manufacturer to do? Presumably make your own speech-driven virtual assistant. When will it debut, what will it be called? Who knows, but judging from the image above it seems safe to assume that HTC's new tool will be delivered as software update to at least some existing handsets.
Update: HTC tells us that it never intended to hint at a new voice service -- the image was just the punchline to a week of pet-related smartphone tips it featured on Facebook.