Cryptic's case, one of those fringe benefits is a beta invite for its upcoming Neverwinter title.
If you're a lifer for either Champions Online or Star Trek Online (or both!), look for an invite via the email address associated with your account, as Cryptic will be doling them out "over the course of the test."
Neverwinter is a new MMORPG set in the Forgotten Realms. It features traditional fantasy combat as well as Cryptic's Foundry player-generated content tool suite.