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Age of Empires Online adopts a truly free business model

MJ Guthrie
06.27.12
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Last month, the Age of Empires Online developers announced an aim to take the game away from its "free-to-try" business model and move to truly free. With the latest update, the real-time strategy game will not only convert to a truly free-to-play model but also offer new content to players in the form of Alliance Wars (a team-based competition for level-40 players) along with new purchasable vanity items and consumables.

In the move to make all premium content available through gameplay, the game's currency -- Empire Points -- can now be earned through conventional play or purchased through Steam. Chris Taylor, founder and CEO of Gas Powered Games, explains, "With Empire Points and this true free-to-play business model, we are giving players what they have repeatedly asked for... fewer pay walls and more ways for players to experience this legendary franchise."

As the game transitions to this new model, all current players will receive a gift of 500 Empire Points automatically, while new accounts will receive 100. Current players who had Empire Points previously will see them converted into in-game coin.

[Source: Gas Powered Games press release]

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