Earlier today, Apple rolled out iTunes Match to Hungary and Poland, but now it appears the company has also started expanding iCloud's media offerings to countries that already have the iTunes Match services. Here in the UK, Apple has expanded its iTunes in the Cloud offerings to include movies users have already purchased through iTunes.
In allowing users to redownload any film they have purchased through their UK iTunes account, Apple is giving customers a way to easily track and retrieve previously purchased content. This is especially helpful for users with smaller hard drives in their MacBooks and iOS devices. Now they don't have to back up and store all the large media purchases they made. When finished watching a film, the user can just delete it and the redownload it again when necessary. However, from my iTunes UK account I can verify that not all films are available for redownload from all studios...yet.
In addition to the UK, Apple appears to be rolling out iTunes movies in the Cloud to many other countries including Ireland, Australia, Canada, New Zealand, and several Latin American locals.
Update: Via MacRumors, here's the expanding list of new countries: Argentina, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Venezuela, Hong Kong, Singapore, Taiwan, Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka, Vietnam, Czech Republic, Hungary, and Slovakia.