The "Wizard's Edition"
of Ni no Kuni: Wrath of the White Witch
is already pretty tempting for those already interested in the game, with its inclusion of a translated, physical "Wizard's Companion" spellbook, but Namco is hoping to tempt fans further with additional incentives that increase in number with additional Wizard's Edition preorders.
It's an adorable take on (part of) the Kickstarter concept called "Ninostarter," in which Namco will add more items to the Wizard's Edition as more people pre-order it from Club Namco. You can track the progress of each "goal" at the Ninostarter website. The promotion (and Wizard's Edition pre-orders) will end August 31.