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Dead Space 3 tone shift based on research, scares more palatable with pal


EA altered the tone of Dead Space 3 from solo chills to co-op thrills based on market research, a company executive stated in a recent interview. EA Games' marketing exec Laura Miele told MCV the company was really proud of the work on the first two games, but wanted to see how the franchise could reach more consumers.

"We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game," said Miele.

Miele added Dead Space 3 was "no less scary" and "true to its roots," but that research found people were more comfortable playing the game with someone else. She said the implementation of co-op to share the scares was to "reach out to consumers that perhaps were not open to Dead Space 1 and 2." Sales of the franchise have been solid, but EA CEO John Riccitiello previously stated the company hopes the franchise will reach the "five million unit cadence" with Dead Space 3.

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