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Ikea beefs up 2013 catalog with companion AR app, doesn't translate Swedish furniture names (video)

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While many might reckon the days of paper-based catalogs passed with the advent of the web, Ikea's clinging onto its tome for yet another year, but will dust its latest issue with augmented reality. It looks like its 2013 catalog app will arrive with some new camera-centric features on both phones and tablets -- the brief preview video shows a pair of devices that look decidedly iPhone and iPad-esque. The app uses image recognition software from Metaio (avoiding the jarring monotones of QR codes) to identify specific pages and throw in some lightweight extra content, from cutaway views of furniture to "inspirational" video shorts. The agency behind the app has much loftier ideas for the future, including streaming live cooking shows or concerts into Ikea's imaginary rooms. Take a preview tour after the break, but sorry, no meatballs (or hotdogs) at the end.

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