Latest in App

Image credit:

Ikea beefs up 2013 catalog with companion AR app, doesn't translate Swedish furniture names (video)

18 Shares
Share
Tweet
Share
Save

Sponsored Links

While many might reckon the days of paper-based catalogs passed with the advent of the web, Ikea's clinging onto its tome for yet another year, but will dust its latest issue with augmented reality. It looks like its 2013 catalog app will arrive with some new camera-centric features on both phones and tablets -- the brief preview video shows a pair of devices that look decidedly iPhone and iPad-esque. The app uses image recognition software from Metaio (avoiding the jarring monotones of QR codes) to identify specific pages and throw in some lightweight extra content, from cutaway views of furniture to "inspirational" video shorts. The agency behind the app has much loftier ideas for the future, including streaming live cooking shows or concerts into Ikea's imaginary rooms. Take a preview tour after the break, but sorry, no meatballs (or hotdogs) at the end.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
18 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
FCC creates two 'innovation zones' to test next-gen wireless

FCC creates two 'innovation zones' to test next-gen wireless

View
‘Call of Duty’ comes to mobile on October 1st

‘Call of Duty’ comes to mobile on October 1st

View
AT&T reportedly considers offloading its DirecTV satellite unit

AT&T reportedly considers offloading its DirecTV satellite unit

View
T-Mobile’s Sprint merger is opposed by 18 state attorneys general

T-Mobile’s Sprint merger is opposed by 18 state attorneys general

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr