Latest in 2012 olympics

Image credit:

BMW opens i Store in sync with London Olympics, shows tourists their electric destiny

7 Shares
Share
Tweet
Share
Save

Sponsored Links

Technology companies have been lining up to milk the London Olympics spotlight for all it's worth. BMW isn't shy about taking its turn, but it's not looking to cash in -- directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren't busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, which won't even go on sale until many months after the summer games' closing ceremonies; the i3 on the floor is closer to the street model, though, and will tease EV drivers with BMW's option packs. Should that make your bank account cringe far too soon, the i Pedelec scooter and the i Wallbox charger will be hanging around as well. If you didn't book a ticket to Heathrow in time, don't panic: the i line is going on a world tour this year that starts in Rome, swings past the US and Japan, and comes full circle to London in 2013.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
7 Shares
Share
Tweet
Share
Save

Popular on Engadget

Google reportedly facing a DOJ probe over its $2.1 billion Fitbit purchase

Google reportedly facing a DOJ probe over its $2.1 billion Fitbit purchase

View
LG's 2020 Gram laptops add 10th-gen Ice Lake CPUs

LG's 2020 Gram laptops add 10th-gen Ice Lake CPUs

View
Yubico's authenticator app now supports NFC for iOS devices

Yubico's authenticator app now supports NFC for iOS devices

View
$35 off coupon makes Google's Titan security keys almost free

$35 off coupon makes Google's Titan security keys almost free

View
Logitech made a $200 webcam for Apple's $5,000 pro display

Logitech made a $200 webcam for Apple's $5,000 pro display

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr