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Zynga betting on real money-based gambling in games, starting in 2013


Zynga's getting into real money gambling in the first half of 2013, says CEO Mark Pincus. The company head announced as much during an investor call yesterday; he wasn't able to nail down where the service will launch first, as it'll need to pass various online gambling reviews before being allowed to go live. One thing's for sure: it's unlikely to launch in the US, as gambling is only allowed in a handful of US States.

It stands to reason that the service will be implemented through games like, say, Zynga Poker, though Pincus wasn't saying anything concrete. Though "the first real-money gambling products are ready," it's unclear what they'll entail. Pincus called mobile games "a big opportunity," so we may see Zynga move on that first.

And no, we refuse to entertain the idea that real money will be used to gamble on things like FarmVille. That is not a reality we are okay with.

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