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Pirate101 co-creator: 'Our goal is to become the Pixar of online gaming'


KingsIsle Entertainment Vice President J. Todd Coleman sat down with Forbes to give some insight into the development process of the studio's upcoming Pirate101 -- and how the studio plans to expand its empire.

"We have more plans for the 101 universe," Coleman said, "but we're also looking to expand beyond it with other properties. Our ultimate goal, to summarize it easily, is to become the Pixar of the online gaming space."

Coleman went into the challenges of developing a title set in the same universe but with a different thematic bent and combat system. He also said that the Pirate101 team is twice the size of Wizard101's, mostly because the studio's follow-up MMO is bound to be compared with its eight-years-in-development predecessor.

Competitors might want to think twice about taking KingsIsle on, however. Coleman notes that many have tried and failed, such as LEGO Universe. "Realistically, if you want to compete with Wizard101 at this point, you're looking at an investment of at least 5 to 6 years and well over $100 million in total cost," he said.

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