"SNOOPY'S® STREET FAIR" FROM BEELINETM INTERACTIVE SURPASSES FIVE MILLION UNIQUE DOWNLOADS ON IOS
In-Game Events And Give-Aways Slated To Take Place In Celebration
LOS ANGELES, CA – July 27, 2012– Beeline™ Interactive, Inc., a leading developer and publisher of video games, has today announced that their popular freemium game, "Snoopy's Street Fair," has reached more than five million unique downloads on iOS. The game, which was developed by Beeline™ Interactive's London-based studio and adapted for the Japanese market by Beeline™ Interactive Japan, let's players build, decorate and manage a street fair complete with all their favorite PEANUTS characters including Snoopy, Charlie Brown, Sally, Linus, Lucy, Woodstock and more
In celebration for achieving five million unique downloads, and as "thank you" to the fans, Beeline Interactive will be running in-game promotions within both the worldwide and Japanese versions of the game. Starting today the worldwide version will feature a free special gift every day for five days and the Japanese version will host special sales for a month.
Set in the wonderful world of Snoopy and the PEANUTS gang, Snoopy's® Street Fair is a building social game that lets players decorate Charlie Brown's neighborhood and fill it with a wealth of wonderful stalls and attractions. In addition to the core game, "Snoopy's Street Fair" is packed with tons of additional features like mini-games, PEANUTS photo filters, e-cards and classic comic strips to name but a few.
Snoopy's® Street Fair is currently available on the Apple App Store. The game is free to play, but charges real money for additional in-app content. For more information, follow Beeline and PEANUTS on Twitter and Facebook:
About Beeline Interactive, Inc.
Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer. Beeline counts the hits Smurfs'® Village, Zombie Cafe™ and Lil' Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit www.Beeline-i.com.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S ®, BONGO ®, BADGLEY MISCHKA ®, JOE BOXER ®, RAMPAGE ®, MUDD ®, LONDON FOG ®, MOSSIMO ®, OCEAN PACIFIC®, DANSKIN ®, ROCA WEAR®, CANNON ®, ROYAL VELVET ®, FIELDCREST ®, CHARISMA ®, STARTER ® and WAVERLY ®. In addition, Iconix owns an interest in the ARTFUL DODGER ®, ED HARDY ®, ECKO ®, MARC ECKO ®, ZOO YORK ®, MATERIAL GIRLTM, and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.