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Trion PR executive talks Defiance, Syfy synergy

Jef Reahard

You probably know by know that Trion is working on a massive open-world shooter called Defiance. If you've been paying attention, you also know that it ties in with a Syfy Channel television show of the same name.

A new PR video featuring Trion Global Brand Director Alex Rodberg sheds a little more light on the "transmedia synergy" between the two products. No, we're not sure what that means either, but it kinda rolls off the tongue, wouldn't you agree? See, say it with us again: transmedia synergy.

OK, you're right, it's a buzz phrase. Whew, we almost bought into the hype there for a second! Anyhow, click past the cut to watch Rodberg explain how players of the game don't have to watch the show to enjoy the former (and vice versa) as well as how Trion is working together with Syfy personnel to craft what both firms hope is a unique entertainment experience.

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