EA has lost confidence in BioWare, citing the studio's difficult year that included the less-than-hoped-for performance of Star Wars: The Old Republic and that the move to free-to-play later this fall is a sign of failure. EA COO Peter Moore, however, directly refutes that, saying, "They're doing great."
Moore gave EA's take on why SWTOR didn't do as well as expected, explaining that the world of gaming changed between the time that project started and now, making a shift from subscription-based to F2P. He pointed out that changing business models was directly related to the desires of the playerbase, stating, "We do exit interviews. When people say I'm churning out, I'm going to step away for a while, we ask them why. Forty percent of people said, I just don't want to pay $15 a month. I love the game, but I'm just not into the subscription business."
EA President Frank Gibeau first revealed the 40% sub-related departure rate in a previous investor call.