Firefall (currently still in closed beta) at PAX, and the newest bit of content included is a set of in-game stores, allowing players to purchase items and features via microtransaction. Firefall lead designer David Williams promises the developer won't "sell power items or content areas to players." Instead, Firefall's item stores are all about aesthetic and convenience items, things that players can use to customize their character's look, or have some fun in the game world.
In addition to the company's just-announced 'Founders' content bundles (detailed above, and currently on sale during PAX), Williams showed us some special cosmetic items available for purchase, like shaggy dreadlocks or a flashy helmet, as well as items from an in-game store called Luau Larry's. Larry will happily sell you some fun items, like a little voodoo doctor pet, or a tiki torch that plays in-game music and causes everyone around it to dance when placed in the world.
Becoming a founder also grants priority access to Firefall's current beta build – along with XP boosts, real-world items, in-game currency and more based on purchased tier. And the items in the founders' packages are set to be available on September 24, so we may hear about a bigger update coming then. Meanwhile, the current price on all three packages ($15, $37, and $75, down from $20, $50, and $100) lasts through PAX weekend.