Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM -- double that of the 2011 model. The only other change comes in the form of a front-facing camera, unlike its closest rival.
Internally, the device is called the Kindle SD as it now plays second-fiddle to a pair of Kindle Fire HD devices with 1,920 x 1,200 displays, but will be called the "new" Kindle Fire in public. Amazon has also slashed the price of the hardware, which at $159 is $40 cheaper than Google's Nexus 7 -- as well as competing with e-book tablet adversaries Kobo Arc and the forthcoming Nook Tablet replacement with an "incredible" 243ppi display, unless Barnes & Noble are also producing SD and HD hardware. It'll begin shipping on September 14th, with pre-orders expected to begin very soon.