After its mid-summer reveal, JVC's entry into the booming action sports camera market is now shipping and we got to spend some time with the questionably-named GC-XA1 ADIXXION at the company's CEDIA booth. To compete with offerings from GoPro, Sony and our most recent favorite, the Contour+2, the GC-XA1 brings its "Quad Proof" housing that makes it waterproof (to 5M) and shockproof (for falls of up to 2M), dustproof and freeze-proof, as well as built-in WiFi, integrated microphone, image stabilization and a 1.5-inch LCD on the side. It can use WiFi to make a video link with nearby Android or iOS devices as well as PCs so the wearer can check where the camera is pointing, and even stream video directly to Ustream via a hotspot, no PC necessary. For the $349 asking price a goggle mount, flexible mount, two lens protection covers, USB cable and a single battery are included. We didn't have a motocross track or snowmobile handy on the show floor, but in-hand it felt every bit the ruggedized, compact device that its advertised to be and the LCD was decently viewable. Check out a few more pics of it in our gallery below and some sample footage in the video embedded after the break.